Website pages
Revamping the site pages to align with the new brand involves a thoughtful approach. This includes a strategic reconsideration of the grid layout, visual language, and a meticulous integration of the existing content from the previous site.
About:
Bright Data's blog consistently delivers insightful articles on various data-related topics every week, with a frequency of 2-4 publications.
The blog
Design Challenges/Issues:
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Visual Overload: The covers suffer from visual overload, featuring numerous colors and varying sizes.
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Lack of Coherence: The absence of a seamless transition between articles poses a challenge.
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Low Engagement: Despite the regular publication of 2-4 articles weekly, there is a notable lack of registrations and entries to the blog.
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Outdated Grid: The existing grid structure needs a modern update.
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Brand Adaptation: The design needs alignment with the new brand identity.
The Solution:
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Brand Adaptation: Align the design with the new brand guidelines for a cohesive visual identity.
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Revamped Grid: Introduce a new grid layout that enhances user navigation, allowing for easy exploration and filtering of articles based on topics.
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Subscription Banner: Implement a prominent banner encouraging users to subscribe to the blog for regular updates.
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Article Captioning: Include a time estimation caption for each article, providing users with an idea of the time commitment required for reading.
These solutions aim to not only address the current design challenges but also enhance user experience and increase engagement on the Bright Data blog.
Graphic Language
Case studies
The "Case Studies" page is a dynamic showcase of successful projects by the company, offering concise narratives on challenges, solutions, and tangible results. Featuring visuals and measurable impacts, it serves as a compelling tool to demonstrate the company's expertise, build credibility, and inspire confidence. Crucially, it informs decision-making by offering real-world examples that resonate with potential clients, showcasing the value the company brings to diverse challenges.
Contact us
The "Contact Us" page is a crucial hub for user interaction, providing a streamlined way for visitors to connect with the company. Key features include a user-friendly contact form, clear contact information, location details, and links to the company's social media. The design prioritizes visual clarity, responsiveness across devices, and consistency with the company's brand. The page serves to engage users, resolve issues efficiently, and collect valuable feedback for continuous improvement.
